A recent Nucleus Report shows that for every dollar spent on analytics, businesses see a $13.01 rate of return. There are few other expenditures in any event that can sing these praises. Since the typical global meeting leader in financial services manages upwards of $50-100 million in event portfolio, meeting analytics could yield millions of dollars in return.
Identifying opportunities for savings can be elusive. It is not easy, but it can be done. Meeting organizations can do more with less. They can create the same or greater impact while utilizing a smaller portion of the budget. Analytics captured by second screen technology will help financial and insurance conference planners identify new opportunities for savings.