The analytic wave is on its way. As a meeting planner, you must be ready to ride the wave, rather than getting sucked into its powerful current. Planners who know how to decode these mysterious metrics and leverage meeting analytics are going to garner the greatest success.
'The Meeting Planner's Guide to Decoding Metrics" walks through four areas of meeting management and answers two straightforward questions:
1. What do you want to measure in your meetings?
2. What data do you need to collect to measure accurately?