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One-Minute Guide to Measuring the "Wow" Factor of Meeting Technology - A Financial and Insurance Conference Planner's Primer

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There is something magical about putting an iPad in the hand of every participant in your meetings. Most global event directors have already taken steps to enhance meeting engagement, but not everyone is seeing return on their investment. They acknowledge the appeal of this technology, but wonder if “wow” is enough.

You may be asking yourself several questions. Is second screen technology really impressing my financial services audience? How long will the “wow” last? What happens in meeting number five, when I hand my participants a tablet and the excitement has worn off? What is the next new shiny object I can put in their hands to “wow” them again?

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