A recent Nucleus Report shows that for every dollar spent on analytics, businesses see a $13.01 rate of return. There are few other expenditures in any event that can sing these praises. Since the typical global meeting leader manages upwards of $50-100 million in event portfolio, meeting analytics could yield millions of dollars in return.
Think of second screen technology as a data capture tool, an extension of data collected from other sources. The live meeting creates a unique environment where brokers and other potential customers share data that would not otherwise be shared.